State of our health
State of Our Health (SOOH) is THE LARGEST SYNDICATED HEALTH AND WELLNESS TRACKER IN THE WORLD with ongoing design needs for multiple types of deliverables. In developing this syndicated research program, the client required required a design scheme and aesthetic that would stand out in the market, uniting product deliverables and marketing assets.
Creative Direction | Brand identity | Design
online presence
SOOH required a landing page where viewers can learn and access information on health and fitness trends as well as purchase more robust deliverables such as quarterly reporting. Trajectory developed and designed a clean and concise layout that's easy to navigate and easy on the eyes
A “Cut” above
“Partnership with Patrick has elevated all deliverables for SOOH, they speak a clear and consistent design language, as well as being consistently beautiful. This partnership has been especially fruitful in developing creative data visualizations, which bring an added level of artistry to State of our Health insights and communications.”
Maggie Bright - SOOH
Patrick became the “aesthetic arm” of State of Our Health, responsible for developing and maintaining the design language of all of SOOH’s deliverables, as well as continuously developing creative solutions to design and data visualization needs. When developing Strategic Sweat, Patrick took an alternative approach to traditional reporting and created a fully interactive mini-site for a more immersive and engaging experience.
Setting (and tracking) the trends
Set the tone and designed the Annual Trends Report for SOOH subscribers for the past four years.
