MG Skinner
MG Skinner (and Skinner Select) is a prominent U.S.-based specialty insurance broker that provides niche insurance and risk management solutions nationwide. They came to Trajectory in need of a website redesign that helps create a user-friendly experience and rebranding that reflects their world-class business.
Brand Identity | web design | marketing deliverables
Brand Exploration
putting pen(cil) to paper
Identity in action
Implementing final logo selection on various marketing deliverables.
Online presence
Trajectory redesigned MG Skinner’s parent website (as well as their premiere branch Skinner Select) and highlighted their offerings in a meaningful and engaging way. The website serves as a “living, breathing” resource center by providing content to help visitors easily navigate to relevant information about their industry and emphasizes their prominent status in the U.S. market. The redesign included new chat and contact form integrations that fosters audience engagement and helps capture and nurture incoming leads.