Brand Identity & Packaging Design
Keurig Dr. Pepper
Keurig Dr. Pepper had just acquired the Xyience Energy brand which was in need of an identity overhaul. I was awarded the opportunity to spearhead that overhaul. Partnering with a market research firm, we lead an internal workshop to formulate the positioning and strategic approach, which ultimately played a key role in my execution of the new brand identity and packaging design.
X y i e n c e n e r g y
X y i e n c e n e r g y
X y i e n c e n e r g y X y i e n c e n e r g y
Look & Feel
Brand Exploration
Packaging exploration
Wrap it up
Touchdown
Where we landed